Series A and B
SEO for Series A Startups With a Pipeline Target
You've closed a Series A or B, the board now wants organic to carry part of the growth plan, and search is still a founder side project. We run SEO for Series A startups as a channel with an owner, a 90-day plan and pipeline reporting the board can read. For Viggle AI, keywords ranking in Google's top three grew 362%.
Led by the former Senior SEO Manager at Invideo AI. Trusted by Viggle AI, HeyOz, Wisemonk and Monk.
Measured against a fixed baseline on every engagement.
- Viggle AI
- HeyOz
- Wisemonk
- Monk
- Zivoke
- TryScent
What changes about search after the round closes
Before the raise, SEO was a few blog posts and the founder's spare hours. After it, the board asks which channels will bring blended CAC down, and organic needs a number next to it. The gap is rarely effort. It is ownership, priorities and a way to report what search returns.
How we run SEO for Series A startups in the first quarter
The first quarter turns search into something the company can plan around. We set the baseline, pick the pages closest to revenue and agree the numbers the board will see before anything ships.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your product, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track citations, rankings and conversions against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Results we can show you
Every engagement is measured against a fixed baseline set before the work started, so the before and after can be checked rather than taken on trust.
Who this is for, and who it is not for
A good fit
Funded AI startups that closed a Series A or Series B and now owe the board a channel plan
- Series A teams taking SEO off the founder
- Series B companies with rising paid CAC
- New growth leads who inherited a blog, not a channel
- AI products whose board reviews channel mix each quarter
Not a fit yet
- Seed teams still finding their first repeatable buyer
- Companies that want a traffic chart for the next deck
- Teams that need search to replace paid within one quarter
- Late-stage companies with formal procurement
Who funded teams usually hire for SEO after a raise
| SearchAxe | Head of SEO hire | Large retainer agency | Growth marketer covering SEO | |
|---|---|---|---|---|
| Time to first shipped work | First fixes ship in month one | After recruiting and ramp-up | After onboarding and discovery decks | Whenever paid campaigns allow |
| Reporting the board can use | Pipeline by page group against a baseline | Depends on the person | Traffic and ranking slides | Blended into paid metrics |
| Search and AI answers together | One plan for Google, Bing and every AI engine | Usually Google first | AI often sold as an extra | Rarely covered |
| Who does the work | Led by the person who wrote the plan | One person with limited hours | Often junior staff after the pitch | Split with every other channel |
| Experience inside an AI company | Yes, at Invideo AI | Rare at this stage | Generalist client mix | Sometimes |
| Cost structure | Quoted after a free consultation | Salary, equity and tools | Retainer with a long minimum term | Part of an existing salary |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Signups and demos attributed The pipeline that search and AI answers drove that month.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your product, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a clear quote for the work.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
We had thousands of pages going nowhere. Amit cleaned that up and rebuilt our landing pages. Our top three rankings are up 362% and our citations across AI engines have grown more than a hundred times.
Nan Ha
Product Growth Lead, Viggle AI
Read the Viggle AI case study
We came to Amit with a good product and almost no search presence. He gave our team a plan we could actually follow. Referring domains are up 183% and our first page rankings have more than tripled.
George Kurdin
Co-Founder, Monk
Read the Monk case study
Our content was getting published but not landing anywhere. Amit reworked how we format it for AI engines and our citations across all seven engines are up over 400%. The Reddit community he built now brings us leads weekly.
Aditya Nagpal
Founder, Wisemonk
Read the Wisemonk case study
We launched with a homepage and nothing else. Amit built the search foundation, the landing pages, the blog, the schema. Our domain rating is up 70% and we went from zero AI citations to being quoted by six of the seven AI engines.
Ahad Shams
Founder, HeyOz
Read the HeyOz case study
We had multiple pages fighting each other for the same terms. Amit mapped it all out, consolidated what needed consolidating, and rebuilt our service pages. Organic traffic is up 147% and our top three rankings have more than doubled.
Manjunath Thandu
CEO, Zivoke
Read the Zivoke case study
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of AI startups.
Questions buyers ask us
What will you actually report to our board?
Signups and demos that came from organic search and AI answers, grouped by page type, against the baseline we set before starting. Next to that, rankings on Google and Bing for the terms that matter and citations across the AI engines. We keep it to a page a board member can read in a minute, with a short note on what moved and why.
How long before organic shows up in the pipeline?
Technical fixes and the first revenue pages usually ship in month one, but search rewards them slowly. The first fair read against the baseline comes around day 90, and it shows direction rather than a verdict. Organic pipeline that compounds takes several quarters, not one, and we will say that to your board rather than promise a steeper curve.
Who do Series B companies usually hire for SEO?
Usually one of three. A head of SEO with writers and engineering time behind them, a large retainer agency, or a specialist partner that runs the channel until a hire makes sense. A senior hire fits once search is already your largest channel. Until then a partner gets the program running, and the person you hire later inherits the roadmap, baseline and templates.
What do you need from our team once we start?
A named person who can approve pages, read access to analytics, Search Console and Bing Webmaster Tools, and some engineering time each month for technical fixes. The founder joins the kickoff and the monthly review. Everything else, from briefs to page builds to outreach, we do ourselves, so the program does not depend on your calendar.
We already pay a content agency. Does that conflict?
Not necessarily. Plenty of teams keep a content partner for volume. We set the priorities, write briefs for the pages that matter most to pipeline and review what gets published against them. If the content agency is producing posts that will never reach a buyer, we show you the numbers and let you decide what to keep.
Is the work different for a Series B company?
The shape is the same, the scale is not. Series B teams usually carry more pages, more legacy content and a sales team asking for specific comparison pages. We spend more of the first month on consolidation and attribution, so the report can separate what search added from what sales and paid were already bringing in.
Can you forecast organic signups for our plan?
Not with a number we would put in front of your board on day one. A forecast made before a baseline exists is a guess. Instead we set the baseline in the first month, agree targets by page group after the first read, and report against them monthly, so the board sees a trend it can check rather than a promise.
Where do AI answers fit in the channel plan?
Inside organic, not as a separate line. Many buyers now ask an AI engine for a shortlist before visiting any site, and answers that search the web pick their sources from what ranks in Google and Bing. ChatGPT search and Copilot draw on Bing's index, so one program feeds both, and the board sees AI-referred signups next to search ones.
What does a first-quarter program cost?
It depends on how much the plan covers, from technical fixes to content and authority work. We do not publish a price. After the free consultation we send a plan for the first quarter with a quote, and the work starts as soon as you approve both. There is no paid discovery phase before that.
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