Answer engine optimization
The AEO Agency That Keeps Your Positioning Intact
Answer engine optimization (AEO) is shaping your pages so AI engines lift a correct answer from them and cite you as the source. We're an AEO agency for funded B2B SaaS and AI startups, and we rewrite the pages answers quote so your positioning survives the trip. HeyOz went from no AI citations to 91.
Led by the former Senior SEO Manager at Invideo AI. Trusted by Viggle AI, HeyOz, Wisemonk and Monk.
Measured against a fixed baseline on every engagement.
- Viggle AI
- HeyOz
- Wisemonk
- Monk
- Zivoke
- TryScent
How AEO differs from GEO in practice
Generative engine optimization (GEO) decides whether an engine names you in a shortlist, and most of that is won off your site. AEO decides what the engine says once it reads your page, and that is won on the page itself. You can be named and still be described wrong. AEO fixes the description.
What an AEO agency changes on your pages
AEO happens at passage level. We go through the pages answer engines read for your category and rewrite them so each question gets one clear, quotable answer that still sounds like you.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your product, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track citations, rankings and conversions against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Results we can show you
Every engagement is measured against a fixed baseline set before the work started, so the before and after can be checked rather than taken on trust.
Who this is for, and who it is not for
A good fit
Funded B2B SaaS and AI startups, seed to Series B, whose product is easy to misdescribe
- B2B software in a technical or newly named category
- Products answers name but describe wrong
- Teams with strong docs and thin marketing pages
- Companies losing comparison questions to rivals
Not a fit yet
- Teams that only want schema markup added
- Sites with no pages worth quoting yet
- Brands unwilling to publish fair comparisons
AEO from us versus the usual ways teams try it
| SearchAxe | Content writing agency | Schema markup only | Product marketing in-house | |
|---|---|---|---|---|
| Writes for passage-level quoting | Every section answer-first | Writes for readers and rankings | Doesn't touch copy | Writes for sales decks |
| Checks what engines say about you | Every engine, every month | Not in scope | No | Only when someone notices |
| Comparison pages | Fair, specific, in your words | Often generic listicles | Not applicable | Often avoided |
| Structured data | Schema that matches the visible text | Rarely | Yes, but on its own | Rarely |
| Keeps positioning consistent | One description used everywhere | Varies by writer | No effect | Yes, but slow to ship |
| Measured against a baseline | Citations and descriptions logged first | Traffic only | Rich result counts | Not measured |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Signups and demos attributed The pipeline that search and AI answers drove that month.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your product, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a clear quote for the work.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of AI startups.
Questions buyers ask us
Do we need AEO and GEO, or just one?
Usually both, and your baseline sets the order. If engines don't mention you at all, the gap is off-site and GEO comes first. If they mention you but describe you wrong, or quote a competitor's comparison instead of yours, the gap is on your pages and AEO comes first. We run both from one plan, so you don't buy the same research twice.
Which pages do you rewrite first?
The ones answers already read. We check which of your URLs engines cite or summarize for your category questions, then start with pages that are read but misquoted. Next come the missing pages, usually a comparison page and a plain what-it-is page. New blog posts come last, because they rarely fix a description problem.
Will rewriting for answer engines hurt our Google rankings?
Not when it's done properly. Answer-first sections, clear headings and specific facts are what Google rewards too. We don't strip pages down or stuff them with questions. Every rewrite is checked against your Google and Bing rankings, and if a page dips after a change, it shows in the next monthly report with a fix attached.
Is schema markup enough on its own?
No. Schema labels what's on the page; it doesn't fix weak copy. If your product description is vague, marking it up just labels a vague sentence. We add schema that matches the visible text, such as Organization, Product and FAQPage, once the copy is right. Added alone, it rarely changes what an answer says about you.
How long until rewritten pages get quoted?
Engines that search the web at answer time can pick up a rewritten passage soon after the page is recrawled. Answers built from training data change slowly, often only after a model update, and that's outside anyone's control. We log every engine's description in the baseline and recheck monthly, so you see which engines moved and which still need off-site work.
Which AEO clients can you name?
HeyOz launched with a single homepage and no AI citations. It now has 91 and is cited by 6 of 7 major AI answer engines. Wisemonk's citations across AI answer engines grew 414%, and its cited pages went from 70 to 299. Both sets of figures are read against a fixed baseline set before the work started.
Do you write the copy or edit ours?
Both, page by page. Where your copy is close, we restructure it and tighten the answer lines so your voice stays. Where a page is missing, such as a comparison or a plain what-it-is page, we write it from a short interview with you. Nothing goes live without your sign-off, because positioning is yours to approve.
What does an AEO engagement cost?
It depends on how many pages answers read for your category and how much needs rewriting rather than restructuring. Pricing is quoted after a free consultation: we look at your site and your answers, send a plan and a quote, and work starts once both are approved. There's no fixed package to squeeze into.
Keep exploring
GEO Agency
The off-site half, getting named in the shortlist to begin with.
Read more ServiceGoogle AI Overviews and AI Mode Optimization
Passage structure for the AI summary at the top of Google.
Read more ServiceAI Search Optimization Services
Answer engine work and SEO run as one service with one report.
Read more ComparisonBest AI SEO Agencies
Agencies that cover answer engines, compared on the same criteria.
Read moreLet's get your product recommended.
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