Claude visibility
Claude SEO Agency for Getting Cited When Claude Searches
Claude answers from its training data unless it searches the web, and when it searches it cites the pages it used. SearchAxe is the Claude SEO agency for funded AI startups that makes your docs and product pages the ones it finds, then grows the signups that follow. HeyOz went from no AI citations to 91.
Led by the former Senior SEO Manager at Invideo AI. Trusted by Viggle AI, HeyOz, Wisemonk and Monk.
Measured against a fixed baseline on every engagement.
- Viggle AI
- HeyOz
- Wisemonk
- Monk
- Zivoke
- TryScent
Why Claude can explain your competitor's product and not yours
Claude has two ways to know about you. Without search, it relies on training data that stops at a cutoff date, so a young startup may simply be missing. With search, it looks pages up and cites them, which means the page it lands on, often docs, a pricing page or someone else's comparison, decides how you're described.
What our Claude SEO agency does for docs, pages and referrals
We work on the pages Claude is most likely to fetch for your buyers' questions, the crawler rules that decide whether it can fetch them, and the reporting that shows which answers turn into signups. Anthropic publishes little about how Claude ranks search results, so we test instead of guessing.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your product, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track citations, rankings and conversions against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Results we can show you
Every engagement is measured against a fixed baseline set before the work started, so the before and after can be checked rather than taken on trust.
Who this is for, and who it is not for
A good fit
Funded AI startups, seed to Series B, with technical buyers who research in Claude
- Developer tools and APIs where docs are the main way in
- AI infrastructure and data products
- Startups already seeing claude.ai in their referrals
- B2B AI products evaluated by technical teams
Not a fit yet
- Consumer apps whose buyers never open Claude
- Teams that won't let anyone touch the docs site
- Anyone expecting to edit what Claude learned in training
Options for growing what Claude sends you
| SearchAxe | Developer relations hire | Docs platform vendor | Mention tracking dashboard | |
|---|---|---|---|---|
| Checks Claude's crawler access | ClaudeBot, Claude-SearchBot and Claude-User | Rarely | Depends on hosting | No |
| Makes docs readable to crawlers | Server-rendered, structured pages | Writes docs, not crawl fixes | Partly, by template | No |
| Works on brand and comparison pages | Yes, with positioning intact | No | No | No |
| Earns third-party coverage | Reviews, roundups and communities | Talks and community posts | No | No |
| Traces referrals to signups | claude.ai visits to demos | Not usually | Docs page views | Mention counts |
| Also covers Google and Bing | Yes, same plan | No | No | No |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Signups and demos attributed The pipeline that search and AI answers drove that month.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your product, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a clear quote for the work.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of AI startups.
Questions buyers ask us
How does Claude decide which sites to cite?
Anthropic hasn't published Claude's ranking rules. What's documented: Claude can search the web, it cites the sources it used, and it runs its own crawlers to fetch pages. What we observe: it tends to cite pages that answer the question directly, docs for technical prompts, and third-party comparisons for vendor questions. We test your prompts rather than rely on general patterns.
Which search index does Claude use?
Anthropic doesn't document which index sits behind Claude's web search, so we don't build a plan on a guess. What it does document is Claude-SearchBot, its search crawler. None of our advice depends on the index: keep Claude's crawlers allowed, make pages readable without JavaScript and earn rankings on Google and Bing, since pages that rank there usually hold up in other indexes too.
How long before Claude starts citing us?
Search answers can pick up a page once Claude's search can find it, so crawler access and docs structure are the faster fixes. Answers without search change only when Anthropic trains a newer model, which follows its release schedule, not ours. We read search-side progress at day 90 against the baseline and are clear about which part moved.
We're seeing claude.ai referrals. How do we get more?
Start with the pages those visits land on, since they show what Claude already trusts you for. We work out the prompts that likely lead there, build neighbouring pages for related questions, and strengthen the third-party sources that back them up. Then we track whether the extra visits turn into signups and demos, not just sessions.
Should we block ClaudeBot?
It's your call, and it's separate from search. Anthropic lists ClaudeBot as its training crawler, Claude-SearchBot for search and Claude-User for user requests. Blocking ClaudeBot keeps your content out of future training, while blocking Claude-SearchBot can reduce how often you appear in search answers. We set the rules to match the choice you make.
Does llms.txt help with Claude?
Anthropic hasn't said that Claude's search uses llms.txt to choose or cite sites, so we don't sell it as a lever. It can help a developer who pastes your docs into Claude, and it's cheap to publish. We add one when it's useful to your users and spend the real effort on pages and crawler access.
If Claude cites us, will the other engines too?
Often, but not automatically. Readable docs, clear brand pages, open crawler rules and accurate third-party mentions are what every engine reads, so the same work carries across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode and Copilot. Each engine picks its own sources, so we report results by engine and you can see where Claude stands against the rest each month.
What does Claude SEO cost?
Quoted after a free consultation. Scope depends on how much of your docs and brand pages need rebuilding and how many prompts matter to your buyers. We send a plan and a quote together, and work starts once you approve both. There are no package tiers, because two docs sites rarely need the same fixes.
Can you show results from Claude alone?
Not yet, and we won't invent one. The engine set behind our published case studies didn't include Claude, so there is no Claude figure to show. Across the engines that were tracked, HeyOz went from no AI citations to 91 and Wisemonk's pages cited in AI answers went from 70 to 299. For new clients, Claude is in the prompt set and reported as its own line every month.
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