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Clinic SEO

SEO, AEO and GEO for Clinics and Private Practices

Patients pick a clinic from the local pack, a few Business Profiles and the two or three names an AI engine gives them, often before they call anyone. Miss that shortlist and the booking goes to the practice down the road. Our SEO for clinics combines SEO, AEO and GEO, from treatment and location pages to a consistent Google Business Profile. We count booked appointments against a fixed baseline.

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Why patients choose a clinic before they ever call you

Someone who needs an implant, a mole checked or a sore knee seen starts with a search, not a phone call. They scan the local pack, open two or three Business Profiles, read the reviews and ask an AI engine where they should go. The answer usually names a couple of clinics and repeats what their pages and reviews say. By the time anyone rings your front desk, the shortlist is set, and most patients never see a clinic that missed it.

The same clinic shows up every time we search

A rival sits in the local pack for every treatment in your city and gets named in AI answers too. Each of those searches is a new patient choosing them first, and you end up paying for ads to win back people who were searching for exactly what you offer.

Our site never says what treatments cost

Most clinic sites are a brochure with one short page per treatment. Patients ask about price, financing, recovery and how many visits it takes, and engines quote whoever answers. If your page stays silent, a directory or a rival clinic answers instead, and the booking follows the answer.

Our locations keep competing with each other

Groups with several sites often run near-identical treatment pages and Business Profiles that disagree on hours or services. Google can't tell which location to show, so each one ranks weaker than it should, and AI answers send patients to the wrong address or to a competitor with one clear page.

What we build when we run SEO for clinics

A booking is won across your own pages, your Google Business Profile and the directories engines trust. We work on all three from one roadmap, ordered by where your baseline shows patients slipping away. Location pages and Business Profile consistency are part of every clinic plan, never an extra.

01

Research on the questions patients ask before booking

We map the searches and prompts behind each treatment and city, such as "best dentist in [city] for implants", "Invisalign cost in [city]" and "[clinic] reviews", then record which clinics the local pack, Google and each AI engine name today, so we know whose place to take.

02

Treatment, cost and practitioner pages engines can quote

Treatment pages for each location, cost and financing pages, practitioner profiles with qualifications, and process and recovery pages that answer what your front desk hears every day. Each opens with a direct answer and follows the advertising rules for your treatments, with no outcome promises.

03

Accurate listings on the directories engines read

Answers about clinics lean on Google Business Profile, Healthgrades, Zocdoc, Yelp, RealSelf for aesthetics, local vet directories and local news. We complete and correct your listings and pitch stories local press will cover. We never buy, fake or incentivise reviews, and listing fees are paid by you.

04

Location pages and Business Profiles that agree

One record per site, with the same name, address, phone, hours, practitioners and treatments on your website, your Google Business Profile and every directory. Each location page mirrors its Business Profile, so Google and AI engines stop mixing up your sites or sending patients to an old address.

05

A clinic site that crawlers can fully read

Clinic sites often hide treatments inside booking widgets, sliders and PDF price lists, load slowly on phones or block AI crawlers by accident. We fix indexation, mobile speed, MedicalClinic and Dentist schema, and access for GPTBot, ClaudeBot and PerplexityBot, then confirm Google and Bing index every treatment page.

06

Booked appointments counted, not visits

We tag online booking completions, calls from your site and Business Profile, and enquiry forms in your own analytics. Each month you see booked appointments and new patients from search and AI answers against the baseline, next to what a new patient costs you through ads.

Covered on every engine your buyers use

  • ChatGPT
  • Perplexity
  • Claude
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Copilot

ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.

How it works

The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.

  1. 01

    Understand

    Map your business, buyers, competitors and the prompts and searches that decide your category.

    Days 1 to 30. A fixed baseline across every engine and the prompts that matter.

  2. 02

    Prioritize

    Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.

    Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.

  3. 03

    Execute

    Do the technical, content, authority and AI visibility work ourselves.

    Days 30 to 60. Content, technical and authority work shipping every week.

  4. 04

    Improve

    Track AI citations, rankings and the leads they drive against the baseline and keep refining.

    Days 60 to 90. A first read against the baseline, then the next quarter planned.

Case studies

Neither case study is a clinic. The method that built search and AI visibility for an AI ad tool from a single page, and consumer trust for a fragrance retailer, is what carries over to treatment and location pages.

Read all case studies

Who this is for, and who it is not for

A good fit

Clinics and private practices with a live website, treatments patients already book and a way to count the appointments search brings in

  • Dental, dermatology and aesthetic clinics
  • Physiotherapy, chiropractic and mental health practices
  • Fertility and veterinary clinics
  • Multi-location clinic groups

Not a fit yet

  • Clinics that want reviews bought, gated or incentivised
  • Practices wanting before-and-after content without patient consent
  • Businesses with no live website or nothing to sell yet
  • Anyone expecting guaranteed placement in a specific answer

How we compare with the other ways clinics get found

SearchAxe Local marketing agency Directory and booking ads Practice manager between patients
Understands how your buyers research Patient searches and AI prompts, mapped Local keywords, rarely AI prompts Only searches inside the platform Knows patients, not search data
Works on AI answers and search together Yes, one plan for both Google first, AI as an extra Platform listing, not your site No time for either
Ships the fixes Pages, profiles and technical work Often reports and blog posts No, you rent the placement When the diary allows
Earns third-party mentions Directories, listings and local press Citations sometimes, press rarely Paid placement on one platform Rarely
Compliance-aware copy Written to treatment advertising rules Varies by agency Platform templates Knows the rules, lacks time
Measured against a baseline Fixed baseline, bookings tracked monthly Rankings and traffic reports Platform clicks and leads only Rarely measured
Published pricing Yes, from $499 per month Usually quote only Per lead or per listing Staff time, no extra fee

What you get each month

  • Baseline report Where you stand on every engine and in search before any work starts.
  • Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
  • Booked appointments attributed The booked appointments, calls and new patient enquiries that search and AI answers drove that month, in your own analytics.
  • Slack access A shared channel with the people doing the work.
  • Rolling roadmap What shipped, what is next and why, updated every month.
  • Competitor movement Which competitors gained or lost ground in AI answers and search, and why.

How we get started

From first call to work in progress in three steps.

  1. 01

    Book a free consultation

    A call about your business, your market and where you stand in AI answers and search today.

  2. 02

    Get a plan and a quote

    We send a plan for what we would do first, with a quote for the plan you choose.

  3. 03

    Work starts right away

    Once the plan and quote are approved, the work starts immediately.

What clients say

We had thousands of pages going nowhere. Amit cleaned that up and rebuilt our landing pages. Our top three rankings are up 362% and our citations across AI engines have grown more than a hundred times.

Nan Ha Nan Ha Product Growth Lead, Viggle AI Read the Viggle AI case study

We came to Amit with a good product and almost no search presence. He gave our team a plan we could actually follow. Referring domains are up 183% and our first page rankings have more than tripled.

George Kurdin George Kurdin Co-Founder, Monk Read the Monk case study

Our content was getting published but not landing anywhere. Amit reworked how we format it for AI engines and our citations across all seven engines are up over 400%. The Reddit community he built now brings us leads weekly.

Aditya Nagpal Aditya Nagpal Founder, Wisemonk Read the Wisemonk case study

We launched with a homepage and nothing else. Amit built the search foundation, the landing pages, the blog, the schema. Our domain rating is up 70% and we went from zero AI citations to being quoted by six of the seven AI engines.

Ahad Shams Ahad Shams Founder, HeyOz Read the HeyOz case study

We had multiple pages fighting each other for the same terms. Amit mapped it all out, consolidated what needed consolidating, and rebuilt our service pages. Organic traffic is up 147% and our top three rankings have more than doubled.

Manjunath Thandu Manjunath Thandu CEO, Zivoke Read the Zivoke case study

Who's behind SearchAxe

Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of businesses across 16 industries, from SaaS and AI startups to law firms, clinics, online stores and manufacturers, that want to be the name search and AI engines recommend.

Pricing

Published prices, in US dollars per month. The plan that fits this work is below.

Full Service SEO and AI Visibility

$1,499 per month

Minimum three months

For businesses that want one partner to own search and AI visibility end to end, from the fixes to the monthly report.

  • Everything in SEO Consulting
  • Technical fixes, on-page work and citation-ready pages
  • Link building, brand mentions and entity optimization
  • Monthly reporting on citations, rankings and the leads they drive

Third-party fees, such as editorial or placement fees and paid listings, are paid by you directly.

Questions buyers ask us

Should we focus on the local pack, organic results or AI answers?

All three, because patients use all three in one decision. The local pack and your Business Profile decide most near-me calls. Organic results carry the treatment and cost questions patients read before they choose. AI answers increasingly name two or three clinics, with their reviews, when someone asks where to go. Each one feeds the others, so we plan them together and report them separately, and you can see which one is bringing bookings.

How many location pages does a clinic need?

One strong page per location, plus treatment pages per location only where patients actually search that way, such as implants or sports physio in a named suburb or city. We check demand before writing, because dozens of thin pages with the city name swapped do more harm than good. Every location page matches its Business Profile, with its own practitioners, hours, directions and the treatments offered at that site.

Who should own our Google Business Profile?

You should. Each profile sits in your clinic's own Google account, with us added as a manager, so it stays with you if we ever part ways. We keep categories, services, hours, photos and practitioner details accurate, post updates and answer questions, and make sure every profile agrees with its location page. If an old agency or a former employee owns a profile, we help you claim it back through Google's own process.

Can you get us more reviews?

We never buy, fake or incentivise reviews, and we don't filter which patients get asked. Reviews have to come from real patients, asked in the normal course of care in a way your regulator and the review platforms allow. What we do is keep your profiles complete, make sure replies respect patient privacy, and give engines accurate facts on your own pages, so the reputation you already have is read correctly.

How do you know which bookings came from search?

We tag online booking completions, calls from your site and Business Profile, and enquiry forms in your own analytics, and split search, local pack and AI answer referrals where the data allows. Some patients see you in an AI answer and then search your name, so we track branded searches and calls as well. Each month you get booked appointments and new patients from search, next to your cost per new patient from ads.

Will the content pass our compliance review?

It is written to. We follow the advertising rules for medical and aesthetic treatments where you practise, avoid outcome promises, use regulated terms correctly for your country, and never publish before-and-after images or patient stories without written consent. No patient information goes into content. Your clinical lead or compliance reviewer signs off every page before it goes live, and we keep a record of what was approved and when.

How long before we see results?

Business Profile and on-page fixes are usually read first, because Google and engines that search the web pick up the new version on their next visit. Local rankings and AI answers that rely on directories and local press take longer to move. We set the baseline in the first 30 days and give you the first full read against it at day 90. We don't promise rankings, citations or a number of bookings.

What does it cost?

There are three plans. Link Building and Brand Mentions is $499 per month, SEO Consulting is $999 per month and Full Service SEO and AI Visibility is $1,499 per month with a three-month minimum. Clinic work usually needs Full Service, because pages, profiles and tracking move together. To see where you stand first, the AI Visibility Audit is $199, one time. Directory and listing fees are paid by you. Details are on our pricing page.

Do you need access to our systems?

Yes, to a few. We need your analytics, Search Console, your website CMS, manager access to your Google Business Profiles and the reporting side of your booking system, so appointments can be counted. We never need patient records or clinical systems, and we won't ask for them. If your practice has a privacy or compliance lead, we agree with them what we can see before any access is granted.

Let's get your business recommended.

Tell us what you sell, who buys it and where you show up today. We'll reply within one business day with what is costing you leads and what we would fix first.

Schedule a Free Consultation