Clinic SEO
SEO, AEO and GEO for Clinics and Private Practices
Patients pick a clinic from the local pack, a few Business Profiles and the two or three names an AI engine gives them, often before they call anyone. Miss that shortlist and the booking goes to the practice down the road. Our SEO for clinics combines SEO, AEO and GEO, from treatment and location pages to a consistent Google Business Profile. We count booked appointments against a fixed baseline.
Why patients choose a clinic before they ever call you
Someone who needs an implant, a mole checked or a sore knee seen starts with a search, not a phone call. They scan the local pack, open two or three Business Profiles, read the reviews and ask an AI engine where they should go. The answer usually names a couple of clinics and repeats what their pages and reviews say. By the time anyone rings your front desk, the shortlist is set, and most patients never see a clinic that missed it.
What we build when we run SEO for clinics
A booking is won across your own pages, your Google Business Profile and the directories engines trust. We work on all three from one roadmap, ordered by where your baseline shows patients slipping away. Location pages and Business Profile consistency are part of every clinic plan, never an extra.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your business, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track AI citations, rankings and the leads they drive against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Case studies
Neither case study is a clinic. The method that built search and AI visibility for an AI ad tool from a single page, and consumer trust for a fragrance retailer, is what carries over to treatment and location pages.
Who this is for, and who it is not for
A good fit
Clinics and private practices with a live website, treatments patients already book and a way to count the appointments search brings in
- Dental, dermatology and aesthetic clinics
- Physiotherapy, chiropractic and mental health practices
- Fertility and veterinary clinics
- Multi-location clinic groups
Not a fit yet
- Clinics that want reviews bought, gated or incentivised
- Practices wanting before-and-after content without patient consent
- Businesses with no live website or nothing to sell yet
- Anyone expecting guaranteed placement in a specific answer
How we compare with the other ways clinics get found
| SearchAxe | Local marketing agency | Directory and booking ads | Practice manager between patients | |
|---|---|---|---|---|
| Understands how your buyers research | Patient searches and AI prompts, mapped | Local keywords, rarely AI prompts | Only searches inside the platform | Knows patients, not search data |
| Works on AI answers and search together | Yes, one plan for both | Google first, AI as an extra | Platform listing, not your site | No time for either |
| Ships the fixes | Pages, profiles and technical work | Often reports and blog posts | No, you rent the placement | When the diary allows |
| Earns third-party mentions | Directories, listings and local press | Citations sometimes, press rarely | Paid placement on one platform | Rarely |
| Compliance-aware copy | Written to treatment advertising rules | Varies by agency | Platform templates | Knows the rules, lacks time |
| Measured against a baseline | Fixed baseline, bookings tracked monthly | Rankings and traffic reports | Platform clicks and leads only | Rarely measured |
| Published pricing | Yes, from $499 per month | Usually quote only | Per lead or per listing | Staff time, no extra fee |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Booked appointments attributed The booked appointments, calls and new patient enquiries that search and AI answers drove that month, in your own analytics.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your business, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a quote for the plan you choose.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of businesses across 16 industries, from SaaS and AI startups to law firms, clinics, online stores and manufacturers, that want to be the name search and AI engines recommend.
Pricing
Published prices, in US dollars per month. The plan that fits this work is below.
Full Service SEO and AI Visibility
$1,499 per month
Minimum three months
For businesses that want one partner to own search and AI visibility end to end, from the fixes to the monthly report.
- Everything in SEO Consulting
- Technical fixes, on-page work and citation-ready pages
- Link building, brand mentions and entity optimization
- Monthly reporting on citations, rankings and the leads they drive
Third-party fees, such as editorial or placement fees and paid listings, are paid by you directly.
Questions buyers ask us
Should we focus on the local pack, organic results or AI answers?
All three, because patients use all three in one decision. The local pack and your Business Profile decide most near-me calls. Organic results carry the treatment and cost questions patients read before they choose. AI answers increasingly name two or three clinics, with their reviews, when someone asks where to go. Each one feeds the others, so we plan them together and report them separately, and you can see which one is bringing bookings.
How many location pages does a clinic need?
One strong page per location, plus treatment pages per location only where patients actually search that way, such as implants or sports physio in a named suburb or city. We check demand before writing, because dozens of thin pages with the city name swapped do more harm than good. Every location page matches its Business Profile, with its own practitioners, hours, directions and the treatments offered at that site.
Who should own our Google Business Profile?
You should. Each profile sits in your clinic's own Google account, with us added as a manager, so it stays with you if we ever part ways. We keep categories, services, hours, photos and practitioner details accurate, post updates and answer questions, and make sure every profile agrees with its location page. If an old agency or a former employee owns a profile, we help you claim it back through Google's own process.
Can you get us more reviews?
We never buy, fake or incentivise reviews, and we don't filter which patients get asked. Reviews have to come from real patients, asked in the normal course of care in a way your regulator and the review platforms allow. What we do is keep your profiles complete, make sure replies respect patient privacy, and give engines accurate facts on your own pages, so the reputation you already have is read correctly.
How do you know which bookings came from search?
We tag online booking completions, calls from your site and Business Profile, and enquiry forms in your own analytics, and split search, local pack and AI answer referrals where the data allows. Some patients see you in an AI answer and then search your name, so we track branded searches and calls as well. Each month you get booked appointments and new patients from search, next to your cost per new patient from ads.
Will the content pass our compliance review?
It is written to. We follow the advertising rules for medical and aesthetic treatments where you practise, avoid outcome promises, use regulated terms correctly for your country, and never publish before-and-after images or patient stories without written consent. No patient information goes into content. Your clinical lead or compliance reviewer signs off every page before it goes live, and we keep a record of what was approved and when.
How long before we see results?
Business Profile and on-page fixes are usually read first, because Google and engines that search the web pick up the new version on their next visit. Local rankings and AI answers that rely on directories and local press take longer to move. We set the baseline in the first 30 days and give you the first full read against it at day 90. We don't promise rankings, citations or a number of bookings.
What does it cost?
There are three plans. Link Building and Brand Mentions is $499 per month, SEO Consulting is $999 per month and Full Service SEO and AI Visibility is $1,499 per month with a three-month minimum. Clinic work usually needs Full Service, because pages, profiles and tracking move together. To see where you stand first, the AI Visibility Audit is $199, one time. Directory and listing fees are paid by you. Details are on our pricing page.
Do you need access to our systems?
Yes, to a few. We need your analytics, Search Console, your website CMS, manager access to your Google Business Profiles and the reporting side of your booking system, so appointments can be counted. We never need patient records or clinical systems, and we won't ask for them. If your practice has a privacy or compliance lead, we agree with them what we can see before any access is granted.
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Read moreLet's get your business recommended.
Tell us what you sell, who buys it and where you show up today. We'll reply within one business day with what is costing you leads and what we would fix first.
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