SEO, AEO and GEO for Travel Companies

Some of them, yes. The OTAs will keep winning broad searches like things to do in Kyoto. What they can't own is the detailed question: who runs a specific trip, the best month for it, what a day on it involves. We build those pages, earn your place in the guides engines cite, and track direct bookings next to the commission you would have paid. For most operators the realistic aim is to make the OTAs one channel, not the main one.

An engine building an itinerary draws on pages that state logistics plainly and on sources it trusts, such as Tripadvisor, Lonely Planet, tourism boards and the travel press. It names operators that appear in those sources and whose own pages confirm the details. So we work both sides: itinerary pages with day-by-day facts, and mentions in the sources behind the answer. Engines also read Reddit threads and YouTube reviews, but we focus on the publications, directories and review sites.

Travel demand swings by month, so a plain month-on-month chart misleads. We read each month against the baseline and against the same month last year in your own analytics. We also track the prompts for each season before it starts, because travellers ask about summer trips long before summer. The report separates booking dates from travel dates, so a quiet month on the calendar isn't mistaken for lost ground.

Yes. Travellers in each market ask different questions in their own language, and engines answer them from different sources. We build a prompt set per market, fix hreflang and duplicate translations, and make sure each version carries its own facts rather than a loose machine copy. For operators with hundreds of departures or destinations, our Programmatic SEO Agency work builds those pages from real data, with a quality check on every one.

In your own analytics and booking system. We separate AI referral traffic, connect it to booking and enquiry events, and count email signups for high-consideration trips, since many travellers subscribe well before they book. Not every AI-influenced booking carries a referrer, so we also suggest a how-did-you-hear question on the enquiry form and read both. You see direct revenue next to the commission those bookings would have cost through an OTA.

We set the baseline in the first 30 days, covering your prompts, rankings and current bookings by channel. You get the first full read against that baseline at day 90, and a report every month in between. Technical and page fixes tend to register before mentions in guides and the travel press do. We don't guarantee rankings, citations or booking numbers, and you should be wary of anyone who does.

There are three plans, from $499 to $1,499 per month. Full Service SEO and AI Visibility, at $1,499 per month with a three-month minimum, covers all six workstreams on this page. If you want to see how engines treat your trips first, the $199 AI Visibility Audit is a one-time check. Listing or placement fees on third-party sites are paid by you directly. Every plan is on our pricing page.

Read access to your analytics, Google Search Console and Bing Webmaster Tools, plus editor access to your CMS so we can ship page fixes. We also need booking and enquiry data, from your reservation system or a regular export, so bookings can be counted. Where prices, availability, licensing or bonding details are involved, every change goes through your own review before it goes live, and safety information stays factual.