Brand entity
Entity SEO Agency That Fixes How AI Describes You
If AI engines call your product the wrong thing, confuse you with a similarly named company or never use your category name, the problem is how the web defines your company, which search engines call your entity. SearchAxe is the entity SEO agency for funded AI startups that gets your site, schema, profiles and third-party sources saying the same thing. HeyOz went from no AI citations to 91.
Led by the former Senior SEO Manager at Invideo AI. Trusted by Viggle AI, HeyOz, Wisemonk and Monk.
Measured against a fixed baseline on every engagement.
- Viggle AI
- HeyOz
- Wisemonk
- Monk
- Zivoke
- TryScent
Why AI engines get your product wrong
An entity is a thing a search engine or language model can identify and describe: your company, your product, your founder, your category. AI engines assemble that description from every source they can read. If your homepage says AI-powered platform, LinkedIn says workflow tool and an old roundup says something else again, the engines blend them, and the blend is usually wrong.
What our entity SEO agency fixes, in order
Entity work starts by agreeing the true description, then getting every source to repeat it. We move from the sources you control, to the profiles you can edit, to the third-party pages you can only influence, because that's also the order in which fixes land fastest.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your product, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track citations, rankings and conversions against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Results we can show you
Every engagement is measured against a fixed baseline set before the work started, so the before and after can be checked rather than taken on trust.
Who this is for, and who it is not for
A good fit
Funded AI startups, seed to Series B, whose product AI engines misdescribe or can't place
- Startups that pivoted and still get described by the old product
- Companies trying to establish a new category name
- AI products whose name is shared by another company
- Teams renaming or rebranding after a raise
Not a fit yet
- Teams that can't agree on one description of the product
- Anyone wanting a Wikipedia page regardless of notability
- Companies hoping markup alone will fix vague positioning
Fixing the entity versus the usual fixes
| SearchAxe | Brand agency | PR firm | Schema generator | |
|---|---|---|---|---|
| Finds where the wrong description starts | Traced to the source pages | No | Sometimes, in media only | No |
| Positioning engines can repeat | Plain, specific and checked in answers | Brand voice, often abstract | Press-release language | No |
| Aligns profiles and listings | Every official profile | Visual identity only | No | No |
| Implements structured data | Organization, product and founder markup | No | No | Markup without the facts behind it |
| Gets third-party pages corrected | Editor outreach with correct facts | No | Coverage, not corrections | No |
| Checks the result in AI answers | Same prompts, before and after | No | Sentiment reports | Validation only |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Signups and demos attributed The pipeline that search and AI answers drove that month.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your product, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a clear quote for the work.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of AI startups.
Questions buyers ask us
What is entity SEO in plain terms?
It's making sure search engines and AI models know exactly what your company is and describe it the same way everywhere. That takes one clear description, a category they can place you in, structured data linking your official profiles, and third-party pages that agree. When those line up, answers stop guessing and start repeating you.
Do we need a Wikipedia page?
No, and we won't create one for a company that doesn't meet Wikipedia's notability rules, because it gets deleted and can look worse than having none. If you already have independent press coverage, we'll tell you whether a page is realistic. Most seed and Series A startups fix their entity through their site, profiles and reviews instead.
How long until AI engines describe us correctly?
Answers that come from live search can change once corrected pages are recrawled, so your own site and profiles move first. Third-party pages depend on their editors. Answers drawn from training data change only when engines ship newer models, which nobody outside those companies controls. We rerun the same prompts monthly and compare them with the baseline.
We invented a category name. Should we drop it?
Not necessarily. Keep it, but stop using it alone. Pair it with the category buyers already search for, so engines can place you today, and let your own term ride alongside. As it starts appearing in reviews, roundups and press, engines begin to use it. Without that pairing, they quietly swap it for something more familiar.
Our homepage says AI-powered platform. What should it say?
What you replace and for whom, in words buyers already use. For example, meeting notes software for sales teams rather than an AI-powered productivity platform. Lead with the established category, put what makes you different in the next sentence, and repeat that same line in your schema, LinkedIn and review profiles, so every engine reads one description.
Which AI engines does this affect?
All of them, because every engine builds its picture of you from the same public web. The work carries across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode and Copilot, and the same clean facts help Google and Bing understand you in organic search. We test each engine with identical prompts before and after.
What if an AI engine says something false about us?
We trace where the claim comes from, usually an outdated page of yours, an old directory listing or a roundup that copied it. We fix what you own, ask the third party to correct theirs, and publish a clear page stating the current facts. There's no form that makes an engine forget, so the sources have to change.
What does entity SEO cost?
Quoted after a free consultation. Scope depends on how many sources describe you wrong, how many profiles you have and whether a rename or new category is involved. We send a plan and a quote together, and work starts when you approve both. Entity work is often the first phase of a wider engagement.
Have you fixed this kind of problem before?
HeyOz launched with a single homepage, so engines had almost nothing to describe. Once the site, pages and schema were built out, HeyOz went from no AI citations to 91 and is now cited by 6 of 7 major AI answer engines, with page-one positions ten months after launch. Every figure is read against the baseline set at the start.
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