About
Who runs SearchAxe and how we work
SearchAxe is an SEO and AI visibility partner for B2B SaaS companies, B2B tech and services firms, and startups. It is run by founder Amit Malvi, who sets the strategy and leads the work on every engagement, from the baseline to the monthly report.
Led by the former Senior SEO Manager at Invideo AI.
Why SearchAxe exists
Buyers now ask AI tools before they visit a website. They describe the problem to ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode and Copilot, and get back a short answer with a handful of names in it. Only those names make the shortlist, and the rest never get the visit.
Fast-moving B2B and SaaS companies usually miss those answers. They ship every week, launch pages faster than anyone can check them and rarely have one person who owns search and AI answers as a single channel. SearchAxe exists to be that owner for B2B teams, SaaS companies and startups that need organic growth to show up in the numbers.
That is the gap we work in. We make sure your product is one of the names those answers give, and that it keeps ranking on Google and Bing, the results AI answers often draw on.
Amit Malvi, founder
Founder of SearchAxe. Based in Ahmedabad, India.
Amit has worked in SEO for about six years. SearchAxe is registered in the United States, and most of the B2B, SaaS and startup teams we work with are in the US.
Before SearchAxe, Amit spent four and a half years at Invideo AI. He joined as an SEO Executive doing link building and left as Senior SEO Manager. Along the way he built and led a 20-person link building team and owned the company's GEO and AEO programs as the product evolved from a video template platform into an AI video platform. Organic traffic grew from roughly 500K to over 2M monthly sessions in that period.
He started SearchAxe to do the same work as an outside partner for B2B SaaS companies, B2B tech and services firms, and startups. He sets the strategy and leads the execution on every engagement, and keeps the roster small so that stays true.
The tools he works in every day are Ahrefs, Google Search Console, Google Analytics 4 and Screaming Frog.
How we work
The same principles apply to every B2B, SaaS and startup engagement, whatever the plan.
A baseline comes first
Before any work starts, we record where you stand in AI answers and in search, so every result can be checked against it.
Monthly reports against that baseline
Each month you see what moved since the baseline, not a fresh set of numbers with no starting point.
Outcomes, not vanity traffic
We measure AI citations, rankings and the signups or demos they bring in. Traffic on its own is not the goal.
Strategy and execution in the same hands
The person who plans the work also leads it, so nothing gets lost between a recommendation and a shipped page.
A small roster
We take on only a few clients at a time, so every account gets senior attention each week.
No guarantees
We do not guarantee rankings or AI citations. No one controls how search engines and AI engines rank or cite pages, so we report what moved instead.
What we do and what we don't
We keep the scope tight so the work that moves rankings and AI citations for B2B and SaaS teams gets done properly.
What we do
- SEO
- Answer engine optimization (AEO)
- Generative engine optimization (GEO)
- Technical SEO
- Citation-ready content pages
- Link building and brand mentions
- Entity optimization
- AI visibility tracking and reporting
What we don't do
- Social media of any kind
- YouTube
- Paid ads
Third-party costs, such as editorial fees or paid listings, are approved and paid by you directly. If channels like social media or paid ads matter to your growth, plan for them alongside our work rather than inside it.
Who this is for, and who it is not for
A good fit
B2B, SaaS and startup teams with a product in market
- B2B SaaS companies
- B2B tech and services companies
- Startups from seed to Series B
- AI startups and AI-powered software
Not a fit yet
- Pre-launch teams with no product in market
- Agencies looking for a white-label partner
- Enterprises that need long procurement cycles
Case studies
Each engagement is written up on its own case study page.
Talk to the person who will lead your work.
Tell us about your B2B, SaaS or startup team and where you stand today. We reply within one business day.
Schedule a Free Consultation