SEO, AEO and GEO for Insurance Carriers, Brokers and Insurtech

Not on every broad term, and we won't pretend otherwise. Carriers and aggregators win searches like car insurance quotes. Independent agencies can win the narrower questions those sites answer badly: one line in one state, a trade with unusual risks, a town where you have an office. Those searches come from people closer to buying, and an AI engine can only name a specialist that has a clear page to cite.

We only build a state page when there is something state-specific to say: the rules, the required minimums, common exclusions, the carriers you write there and the questions people in that state ask. Pages that would differ only by the state name get merged instead. Larger programs are planned as templates by line and state, and a person checks every template and a sample of pages before anything is published.

Yes, because coverage is where people want an explanation before a price. Someone asking whether they need umbrella insurance gets a short answer and a few provider names in the same reply, before they have opened a single search result. Google's own answers work the same way on many cost searches, which is why Google's AI answers in search are part of the plan, not an extra.

It is written to. We follow state insurance advertising rules, show license disclosures where they are required, avoid savings promises and comparative claims you cannot support, and flag anything that needs carrier approval. Every page goes to your compliance lead before it is published, and we keep a record of what was approved and when. Nothing ships on our say-so alone.

We tag quote forms, calls and appointment bookings in your analytics, separate AI referral traffic from Google and Bing, and set the baseline before work starts. Where your agency management system or CRM records the source of a quote, we match it to bound policies. The monthly report then shows quote requests and, where the data allows, cost per bound policy beside your lead vendor costs.

Three things. A page on your site that answers the exact question, written plainly enough to quote. A consistent record of who you are, what you write and where you are licensed. And sources it already trusts, such as NerdWallet, Bankrate or a local publication, saying the same about you. Without all three, answers fall back on carriers and aggregators, and so do the quote requests that follow them.

We set the baseline in the first 30 days: rankings, AI citations on your coverage prompts and quote requests from search. Technical fixes and new pages register first. Earning mentions on the publications answers cite takes longer, and compliance review adds time to every page. You get the first full read against the baseline at day 90. We don't promise rankings, citations or quote volumes by any date.

There are three plans. Link Building and Brand Mentions is $499 per month, SEO Consulting is $999 per month and Full Service SEO and AI Visibility, which runs all six workstreams, is $1,499 per month. The $199 AI Visibility Audit is a one-time check of where your agency stands today. Listing or placement fees are paid by you directly. The detail is on our pricing page.

We need read access to your analytics and Search Console, and edit access to your CMS or someone who can publish for us. We never need policyholder data or client records from your agency management system. If matching quotes to bound policies needs a report from it, your team exports only the source and status fields, once your compliance lead has agreed.