GEO agency
The Generative Engine Optimization Agency for AI Startups
Generative engine optimization (GEO) is the work of getting your product named when buyers ask AI engines for the best tool in your category. As a generative engine optimization agency for funded AI startups, we run it as six workstreams, from prompt research to tracking, and do the work ourselves. For Viggle AI, pages cited in AI answers went from 4 to 279.
Led by the former Senior SEO Manager at Invideo AI. Trusted by Viggle AI, HeyOz, Wisemonk and Monk.
Measured against a fixed baseline on every engagement.
- Viggle AI
- HeyOz
- Wisemonk
- Monk
- Zivoke
- TryScent
Why most GEO work stalls at the dashboard
Most GEO offers stop at measurement. You get a share-of-voice chart showing competitors named in the answers, and nobody changes the pages or sources that put them there. The chart only moves when someone ships the fixes behind it.
The six workstreams behind our generative engine optimization agency
GEO isn't one tactic. It's six pieces of work that feed each other, and skipping one usually caps the rest. We run all six from one roadmap, in the order your baseline says matters most.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your product, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track citations, rankings and conversions against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Results we can show you
Every engagement is measured against a fixed baseline set before the work started, so the before and after can be checked rather than taken on trust.
Who this is for, and who it is not for
A good fit
Funded AI startups and SaaS companies, seed to Series B, with a product buyers already compare
- AI SaaS in a crowded best-tool category
- Startups named for features but not for buying prompts
- Teams who tried a GEO tool and now need execution
- Founders who want named results before signing
Not a fit yet
- Pre-launch products with nothing for an engine to cite
- Teams that want a dashboard and plan to make every fix alone
- Anyone expecting guaranteed placement in a specific answer
How we compare with the other ways to buy GEO
| SearchAxe | GEO tracking platform | SEO agency adding GEO | Content agency | |
|---|---|---|---|---|
| Prompt research for your category | Built from your buyers' real questions | Only the prompts you enter | Often keyword lists relabelled | Rarely in scope |
| Changes pages and sources | Yes, we ship the fixes | No, reporting only | Pages yes, sources rarely | Pages only |
| Earns third-party mentions | Roundups, reviews and communities | Not offered | Links, not mentions | Not offered |
| Named client results | Viggle AI, HeyOz, Wisemonk | Software, no client results | Often SEO results only | Traffic, not citations |
| Fixed baseline before work starts | Always | Trend lines from signup day | Not always | Rarely |
| Google and Bing in the same plan | Same roadmap | No | Yes, as the main focus | Partly |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Signups and demos attributed The pipeline that search and AI answers drove that month.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your product, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a clear quote for the work.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of AI startups.
Questions buyers ask us
What's the difference between GEO and SEO?
SEO earns rankings on Google and Bing. GEO earns a place in the answer an AI engine writes. They overlap, because answers that search the web pull heavily from pages that already rank, and ChatGPT search and Copilot draw on Bing's index. They split off-site. An answer can name you because a roundup or a Reddit thread does, even when your own page sits outside the top ten.
Which workstream do you start with?
Whichever the baseline says is cheapest to fix. If engines can't read your pages, crawler access goes first. If you're readable but missing from the sources answers cite, mentions go first. For most seed-stage products it's the comparison and alternatives pages, because those are the formats engines quote when a buyer asks for options.
How long does GEO take to show results?
Crawler and page fixes register first, since engines that search at answer time read the new version on their next visit. Earning mentions on roundups and review sites takes months, and that's usually what moves the best-tool prompts. We set the baseline in the first 30 days and give you the first full read against it at day 90.
Can you guarantee we'll be recommended?
No, and be wary of anyone who does. Answers vary by engine, by wording and even between two runs of the same prompt. What we commit to is the work and the measurement: a fixed prompt set, rerun every month on every engine, so you see your share of answers move, or not move, with the reasons written down.
Do you have named GEO results, with a baseline?
For Viggle AI, pages cited in AI answers went from 4 to 279, and keywords ranking in Google's top three rose 362%. Wisemonk's citations across AI answer engines grew 414%, with cited pages up from 70 to 299. Both sets of figures are read against a fixed baseline set before the work started, and both case studies are published.
Is GEO worth paying for at seed stage?
If buyers in your category already ask AI engines for recommendations, yes, because each answer leans on a short list of sources and it's cheaper to join that list early. HeyOz launched with a single homepage and is now cited by 6 of 7 major AI answer engines. If you have no product in market yet, wait until you do.
Do you work with our content team or replace it?
Either. Some clients have writers and need the GEO brief: the prompt, the answer it should win, and the facts the page must carry. Others have nobody, and we write and publish. Either way the prompt research, mentions and tracking stay with us, because they need someone reading the answers every week.
What can GEO not do?
It won't fix a product buyers don't want, make an unreadable site citable without technical work, or replace Google and Bing rankings, since answers that search the web still pick sources from search results. It also can't make an engine name you on one exact prompt every time, because answers vary between runs. That's why we report your share of a fixed prompt set.
Keep exploring
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Read moreLet's get your product recommended.
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