SEO, AEO and GEO for Medtech and Digital Health Companies

We start with the words clinicians already use for the problem, then define your category against them in one plain sentence that sits on your homepage, product pages and schema. Each product page states what it is, what it is cleared or certified for, who uses it and in which care setting. When that description repeats across your site, regulatory listings, distributor pages and the trade press, engines stop filing you under the wrong category.

Engines quote what they can read. A study locked in a journal PDF is hard to cite, while a page that states the question, the population, the endpoints and the result in plain language, with a link to the published paper, is easy to quote. We build one evidence page per study or claim, reviewed by your clinical and regulatory teams. Shaping those pages for quotation is the answer engine optimization side of the work.

It is written to, and nothing ships until your regulatory team approves it. We work from your cleared or certified intended use and your approved claims, follow FDA rules in the US and MDR in Europe, and never write off-label claims or imply uses you are not cleared for. Comparison pages stick to published, referenced data. We keep a record of each approved version so your review history stays complete.

Yes. Many medtech companies run country sites with different approved claims and sell through distributors whose catalogues outrank them. We set up hreflang so each country sees its own version, keep regulatory status correct for each market, and give distributors accurate product data so their pages describe you the way you do. Where a distributor page is the one engines cite, we work on making it accurate rather than competing with it.

We tag demo requests, clinician and procurement enquiries, RFP downloads and distributor leads in your own analytics and pass the source into your CRM. AI answer referrals are tracked where the engines pass them, and branded searches and direct visits that follow a citation are tracked alongside. Medtech sales cycles are long, so we report enquiries every month and follow them through to opportunities as far as your CRM allows.

Yes, because the shortlist is written before the tender. The clinicians who champion a device, the biomedical engineers who assess it and the procurement team all research online first, and an AI summary is often the first comparison they read. If your product is missing or misdescribed there, you can lose the spec-in before any RFP exists. Search does not replace your field team. It decides which products your field team gets asked about.

Technical fixes and rebuilt product pages register first, because engines that search the web read the new version on their next visit. Evidence pages, trade press coverage and corrected distributor listings take longer, and regulatory review adds time to every page, so we plan for it. We set the baseline in the first 30 days and give you the first full read against it at day 90, with no promised rankings, citations or demo numbers.

There are three plans. Link Building and Brand Mentions is $499 per month, SEO Consulting is $999 per month and Full Service SEO and AI Visibility is $1,499 per month with a three-month minimum. Medtech work usually needs Full Service, because pages, evidence and tracking move together. There is also a one-time $199 AI Visibility Audit. Trade press, listing and catalogue fees are paid by you. Details are on our pricing page.

Yes, to a few. We need your analytics, Search Console, your CMS and the CRM fields that record demo requests and enquiries. We don't need quality, complaint or clinical data, and we won't ask for it. Your regulatory team keeps control of the review workflow and we fit into it, whether that is a document control system or a shared review folder. Nothing we draft is published until it has passed that review.