SEO, AEO and GEO for Schools, Universities and Education Companies

We build one template around the questions every program must answer, cost, duration, entry requirements, delivery mode and outcomes, then fill it with the facts that differ per program. Where two pages would say the same thing, such as one degree offered in three intakes, we merge them into one page with the variations inside it. Large catalogues may suit a programmatic build. Small ones get written by hand.

On searches for your own programs and institution, yes, and that is where we start. Ranking sites win because they answer cost, outcomes and comparisons more plainly than most schools do. We fix that on your pages, then make sure your profiles on those sites are accurate, because engines quote them either way. Earning coverage in the publications they cite is part of our brand mentions work. Any listing or editorial fees are paid by you directly.

Engines answer worth-it questions with cost, time to finish, completion and what graduates do next, and they take those facts from whoever states them clearly with a source. We publish them on your program and outcome pages, dated and sourced, and make sure the same figures appear on the third-party profiles engines read. We can't control the verdict an engine gives. We can make sure it is built from your accurate numbers.

Yes. Each campus gets its own page and a matching Google Business Profile listing. Country and language versions get hreflang, and we decide which program pages are shared and which need a local version for fees, visas or entry rules. International students ask different questions, about visas, accommodation and whether their qualifications are recognised, so they get their own FAQ pages rather than a translated copy of the domestic ones.

We tag enquiry forms, open-day registrations and application starts in your analytics, separate AI referrals from organic search and connect both to your CRM or student system where we can. Enrolment lands months after the first visit, so we report the leading numbers monthly and match enrolments back by intake. Some AI influence leaves no click at all, which is why we also track how often engines name you on a fixed prompt set.

We set the baseline in the first 30 days and give you the first full read against it at day 90. Technical fixes and rewritten program pages usually register first. Rankings and a place in AI shortlists take longer, because they depend on third-party sources too. Recruitment runs in cycles, so we plan the work around your application deadlines. We don't guarantee rankings, citations or application numbers.

Plans run from $499 to $1,499 per month. Full Service SEO and AI Visibility is $1,499 per month with a three-month minimum. SEO Consulting is $999 per month, month to month, for teams with their own writers. Link Building and Brand Mentions is $499 per month. The AI Visibility Audit is a one-time $199. Listing and editorial fees are paid by you directly. Every plan is on our pricing page.

We need read access to your analytics and Search Console, and editor access to your CMS or a staging site if we publish pages. Admissions and student record systems stay with you. We only need application and enrolment counts, or a report from them, to attribute results. Every page goes through your admissions, academic and compliance reviewers before it goes live.

That is how we write it. Accreditation claims name the accrediting body and match its public record. Outcome and salary figures carry their source, cohort and date, or they stay out. We follow the advertising rules for education in each market you recruit in, and your reviewers sign off every page. Where a claim can't be sourced, we rewrite it to say only what the evidence supports.