Fractional SEO for Founders Who Should Not Be Doing It

Close, with a different centre of gravity. A consulting engagement is built around decisions and reviews. A fractional lead owns the channel week to week, as if on staff part-time, and keeps the work moving between reviews. You talk to the same person every week, and that person carries context on your product, your team and last month's decisions.

We don't sell blocks of hours. The plan we send after the free consultation lists what we will own and ship each month, and the quote follows from that. Some weeks are heavy on writing or technical fixes, others on outreach and review. Pricing by output keeps attention on what ships, not on filling a timesheet.

Context at the start, then very little. We need to understand who buys, why they choose you and what you refuse to claim about the product. After that, expect a short weekly check-in and a monthly review. Approvals on key pages come to you or to whoever you nominate, and everything else runs without you.

Yes, and most fractional engagements do. Your writer gets briefs built around the searches and prompts behind each page, plus edits on drafts. Your developers get specific tickets, for example a canonical fix or a rendering change, with the reason attached. Where doing it ourselves is quicker than briefing it, we just do it.

Good, that is often the right next step. Everything we build is documented as we go, so your hire inherits the roadmap, the baseline, the templates and the reasoning behind past decisions. We can overlap for a handover and step back once they are settled. You are never locked in to keep the work running.

Technical fixes and the first new pages usually ship in month one. Rankings and AI citations respond more slowly, and the first fair read against your baseline comes around day 90. HeyOz is a useful reference for patience. It launched with a single homepage and reached page-one positions ten months later, with no shortcuts in between.

Amit Malvi, who founded SearchAxe. He spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager, and built and led a 20-person link building team there. He leads every fractional engagement, sets its priorities and reviews the hands-on work before it ships.

Both, as one program. AI answers that search the web pick their sources from search results and from the third-party sites that talk about you. ChatGPT search and Copilot draw on Bing's index. Splitting search and AI answers between two people usually produces two roadmaps that compete for the same engineering time.

We don't publish prices, because scope differs a lot between a seed team and a Series B company. After a free consultation we send a plan describing what the fractional lead owns and ships each month, with a quote. Work starts as soon as you approve both, with no paid discovery phase first.