Home services SEO
SEO, AEO and GEO for Home Services Companies
When the AC quits, homeowners search for a company nearby or ask an AI engine who to call and what it costs. Miss the local pack and that answer, and the job goes to a rival or a marketplace reselling the lead. Our home services SEO, AEO and GEO plan builds the city pages, profiles and local sources engines trust. We count calls and booked jobs against a fixed baseline.
Why homeowners choose a contractor before they ever call you
Homeowners rarely browse when something breaks. They search emergency plumber near me, glance at the local pack and call one of the first names with solid reviews. For bigger jobs they ask an AI engine what a new roof costs in their city or whether to repair or replace an old furnace, and the answer names a few companies. Those names come from Google Business Profile, Yelp, Angi, HomeAdvisor, Thumbtack, Nextdoor, BBB and local news, and from sites with clear service-area pages.
What our home services SEO work builds for your trade
Six workstreams run from one roadmap, in the order your baseline says is losing the most calls. Service-area pages and Google Business Profile consistency are part of the plan from the first month, because the local pack and AI answers both read them. We do the work and count it in booked jobs.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your business, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track AI citations, rankings and the leads they drive against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Case studies
Neither case study is a home services company. What carries over is the method: we untangled overlapping service pages for a Salesforce partner, the fix most city pages need, and built AI visibility for a fragrance retailer.
Who this is for, and who it is not for
A good fit
Licensed home services companies with a defined service area and a way to count calls and booked jobs
- HVAC, plumbing and electrical companies
- Roofing, solar and remodelling contractors
- Pest control, cleaning and landscaping businesses
- Multi-location operators and franchises
Not a fit yet
- Franchisees with no control over their website or profiles
- Companies that want reviews bought or generated for them
- Businesses with no live website or nothing to sell yet
- Anyone expecting guaranteed placement in a specific answer
How we compare with the other ways contractors buy leads
| SearchAxe | Lead marketplace | Local ads and SEO agency | Franchise-provided marketing | |
|---|---|---|---|---|
| Understands how your buyers research | Maps searches and prompts town by town | Sells the lead, not the research | Mostly keywords and ad audiences | One national plan for every territory |
| Works on AI answers and search together | One plan for both | Neither, you rent their traffic | Ads and rankings, rarely AI answers | Rarely at town level |
| Ships the fixes | Pages, profiles and site fixes shipped | Nothing on your own site | Often templated city pages | Brand-wide changes, slowly |
| Earns third-party mentions | Directories, local news and trade sources | Its own platform only | Directory listings in bulk | National press, not your town |
| Compliance-aware copy | Licence, insurance and pricing language checked | Profile rules only | Varies by account manager | Brand rules, not local licensing |
| Measured against a baseline | Calls and booked jobs against a baseline | Leads sold, not jobs won | Clicks and calls while ads run | Rarely reported per location |
| Published pricing | Published plans from $499 per month | Pay per lead, no ceiling | Bundled retainer, ad spend extra | Fees set by the franchisor |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Calls and booked jobs attributed The calls, form leads and booked jobs that search and AI answers drove that month, in your own analytics.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your business, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a quote for the plan you choose.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of businesses across 16 industries, from SaaS and AI startups to law firms, clinics, online stores and manufacturers, that want to be the name search and AI engines recommend.
Pricing
Published prices, in US dollars per month. The plan that fits this work is below.
Full Service SEO and AI Visibility
$1,499 per month
Minimum three months
For businesses that want one partner to own search and AI visibility end to end, from the fixes to the monthly report.
- Everything in SEO Consulting
- Technical fixes, on-page work and citation-ready pages
- Link building, brand mentions and entity optimization
- Monthly reporting on citations, rankings and the leads they drive
Third-party fees, such as editorial or placement fees and paid listings, are paid by you directly.
Questions buyers ask us
How do you build service area pages without thin content?
We only build a page for a service and town you actually cover and can show work from. Each page carries detail a template can't fake, such as the housing stock, local permit steps, the problems common in that area, jobs you have done nearby and your real response times. Towns you serve but can't say anything specific about go on a regional page instead of a thin page of their own.
How do you work on Google Business Profile and the local pack?
We check your profile for the right primary category, services, service area, hours, photos and description, then match each profile to a location page on your site. Name, address and phone become identical across your site, schema and directories. The local pack weighs relevance, distance and prominence. We can work on relevance and prominence, not on where a searcher stands, so we report pack positions town by town instead of promising them.
Do AI answers matter for cost and repair questions?
Yes, because that is where homeowners start bigger jobs. Asked what a new roof or water heater costs, AI engines give a range and often name companies that publish clear cost pages for a defined service area. We write those pages from your real pricing, with the factors that move the price, so an engine has a local source to quote instead of a national marketplace.
What is your policy on reviews?
We never buy, fake or incentivise reviews, and we don't promise review volumes. What we do is make sure your Google Business Profile, Yelp and BBB listings and marketplace profiles such as Angi, HomeAdvisor and Thumbtack are complete, consistent and linked from your site, and that your pages answer the questions reviews raise. How you ask customers for feedback stays your call, within each platform's rules.
How do you attribute calls and booked jobs to search?
We set up call tracking in a way that keeps your name, address and phone consistent on Google Business Profile, tag form leads by source, and separate AI referrals from organic and local pack visits. Where your booking or field service software records the lead source, we match calls to booked jobs and revenue. You see cost per booked job beside what marketplaces and ads cost, in your own analytics.
How long before we see results?
Profile fixes and site repairs register first, because Google and AI crawlers read the corrected versions on their next visits. New service by city pages take time to be crawled, ranked and quoted, and local news coverage takes longer to earn. We set the baseline in the first 30 days and give you the first full read against it at day 90. We don't guarantee pack positions, citations or job volumes.
What does it cost?
There are three monthly plans, from $499 to $1,499 per month. Full Service SEO and AI Visibility, at $1,499 per month with a three-month minimum, covers every workstream on this page. If you want to know where you stand first, our AI Visibility Audit is $199, one time. Directory or listing fees are paid by you directly. All plans are on our pricing page.
Do you need access to our systems?
We need read access to your analytics, Search Console and call tracking, manager access to your Google Business Profile and edit access to your website or CMS. If a franchisor or a web company controls the site, we write the changes as tickets for them to ship. Nothing goes live without your approval, and you keep ownership of every profile and page we touch.
Will the content pass our licence and compliance review?
That is the standard we write to. Licence numbers and insurance details appear where your state or trade requires them. Prices are written as ranges with the factors that change them, never as fixed quotes, and no page promises an outcome such as a guaranteed fix or the lowest price in town. Your team signs off on every page before it goes live.
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Read moreLet's get your business recommended.
Tell us what you sell, who buys it and where you show up today. We'll reply within one business day with what is costing you leads and what we would fix first.
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