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Real estate SEO

SEO, AEO and GEO for Real Estate Brokerages, Agents and Proptech

Buyers and sellers ask AI engines which agent to use and what an area is like, while portals take the listing searches on Google. If your brokerage only ranks for its own name, every lead comes through a portal you pay. Our real estate SEO runs SEO, AEO and GEO as one plan, from data-backed area guides to agent pages. We count seller and buyer leads against a fixed baseline.

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Why buyers and sellers choose an agent before they ever call you

Buyers, sellers and people relocating now research an area and an agent in the same sitting. They ask an AI engine what a neighborhood's commute and housing costs look like, how to sell a house fast in their city or who the best agent is for first-time buyers. The answer summarizes the area and names a few agents or brokerages. On Google and Bing, portals take the listing searches, and Google Business Profile reviews decide which local agent gets the call.

Portals rank for every listing search in our city

Zillow, Realtor.com and Redfin own "[neighborhood] homes for sale" on Google, so your site ranks for your brokerage name and little else. Every buyer who finds you through a portal arrives as a lead you paid the portal for, and the spend resets every month.

AI answers name the national brands, not our team

Ask an AI engine for the best agent for first-time buyers in your city and it names a national franchise or simply points to a portal. Agents who know the market street by street get skipped, because nothing on their site gives an engine a reason to cite them.

We have dozens of neighborhood pages nobody reads

Template area pages with one paragraph of copy and an IDX feed look like every other agent's. Engines don't quote them and Google rarely ranks them. The hours went in, and the relocation and market timing questions in your area still go to the portals.

What we build for brokerages and agents in real estate SEO

Real estate visibility is split between the portals, the map pack and AI answers, and a brokerage needs a place in all three. We run six workstreams from one roadmap, ordered by your baseline, and every page follows fair housing language, your MLS and IDX display rules and your license disclosures.

01

Prompts mapped by city, neighborhood and client type

We list the prompts buyers, sellers, renters and agent recruits use in your markets, such as "best real estate agent in [city]", "[neighborhood] homes for sale" and "how to sell a house in [city]", plus relocation and timing questions. Then we record which agents and portals each engine names.

02

Area guides built on real data, not templates

Neighborhood and area guides built on housing stock, price ranges, commute times, transit and amenities. Market update pages that answer "is now a good time to sell". Process pages for selling, buying and relocating, agent and team pages, and a page for each development or community.

03

Mentions on the sources answers cite for your market

Answers about where to live and which agent to use draw on sources such as Zillow, Realtor.com, Redfin, Niche, local news and city data sites. We complete your agent profiles, pitch market commentary to local press and earn mentions where your areas are discussed. Paid listings are billed to you.

04

Agent, team and office records engines can trust

Every agent, team and office gets one consistent record across your site, schema, Google Business Profile, portal profiles and brokerage listings, license details included. Location pages and Google Business Profile consistency for each office are part of the plan. We never buy, script or reward reviews.

05

IDX and listing pages that help instead of bloat

Real estate sites often ship thousands of thin IDX pages, duplicate listing URLs, sold listings left live and area pages rendered by scripts crawlers can't read. We decide what gets indexed, fix rendering and schema, and confirm AI crawlers, Google and Bing reach the pages that matter.

06

Seller and buyer leads tied to their source

Each month we rerun your market prompts on ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode and Copilot and check Google and Bing rankings. Seller leads, buyer enquiries, listing appointments and recruit applications are tied to their source, so cost per lead sits beside portal spend.

Covered on every engine your buyers use

  • ChatGPT
  • Perplexity
  • Claude
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Copilot

ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.

How it works

The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.

  1. 01

    Understand

    Map your business, buyers, competitors and the prompts and searches that decide your category.

    Days 1 to 30. A fixed baseline across every engine and the prompts that matter.

  2. 02

    Prioritize

    Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.

    Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.

  3. 03

    Execute

    Do the technical, content, authority and AI visibility work ourselves.

    Days 30 to 60. Content, technical and authority work shipping every week.

  4. 04

    Improve

    Track AI citations, rankings and the leads they drive against the baseline and keep refining.

    Days 60 to 90. A first read against the baseline, then the next quarter planned.

Case studies

We have not published a real estate case study yet, but the method we used for a Salesforce partner with overlapping pages and a fragrance retailer carries over to brokerages whose area pages engines skip.

Read all case studies

Who this is for, and who it is not for

A good fit

Brokerages, agents, developers and proptech companies with a live website, markets they already sell in and a way to count the seller and buyer leads search brings in

  • Brokerages, teams and luxury or niche agents
  • Property developers and new-build communities
  • Property managers and commercial real estate firms
  • Proptech platforms selling to buyers, sellers or agents

Not a fit yet

  • Anyone wanting area guides that describe who lives there
  • Sites that want listing data shown outside MLS and IDX rules
  • Businesses with no live website or nothing to sell yet
  • Anyone expecting guaranteed placement in a specific answer

How we compare with the other ways agents buy leads

SearchAxe Portal ads and lead packages Real estate marketing agency Agent with a template site
Understands how your buyers research Maps buyer, seller and relocation prompts Knows portal traffic, not your site Often one template across agents Knows the market, not the engines
Works on AI answers and search together Yes, one plan for both No, portal placement only Search first, AI as an add-on Rarely, no time for it
Ships the fixes We write, fix and publish Nothing changes on your site Within contract scope Evenings and weekends, if ever
Earns third-party mentions Local press, data sites and profiles Your portal profile only Sometimes, often paid placements Rarely
Compliance-aware copy Fair housing, MLS and IDX checked Handled inside the portal Varies by agency Depends on the agent
Measured against a baseline Fixed baseline, read every month Lead counts from the portal Traffic and ranking reports Rarely tracked
Published pricing Yes, from $499 per month Per lead or per zip code Usually quoted on request Template fee plus your time

What you get each month

  • Baseline report Where you stand on every engine and in search before any work starts.
  • Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
  • Seller and buyer leads attributed The seller leads, buyer enquiries and listing appointments that search and AI answers drove that month, in your own analytics.
  • Slack access A shared channel with the people doing the work.
  • Rolling roadmap What shipped, what is next and why, updated every month.
  • Competitor movement Which competitors gained or lost ground in AI answers and search, and why.

How we get started

From first call to work in progress in three steps.

  1. 01

    Book a free consultation

    A call about your business, your market and where you stand in AI answers and search today.

  2. 02

    Get a plan and a quote

    We send a plan for what we would do first, with a quote for the plan you choose.

  3. 03

    Work starts right away

    Once the plan and quote are approved, the work starts immediately.

What clients say

We had thousands of pages going nowhere. Amit cleaned that up and rebuilt our landing pages. Our top three rankings are up 362% and our citations across AI engines have grown more than a hundred times.

Nan Ha Nan Ha Product Growth Lead, Viggle AI Read the Viggle AI case study

We came to Amit with a good product and almost no search presence. He gave our team a plan we could actually follow. Referring domains are up 183% and our first page rankings have more than tripled.

George Kurdin George Kurdin Co-Founder, Monk Read the Monk case study

Our content was getting published but not landing anywhere. Amit reworked how we format it for AI engines and our citations across all seven engines are up over 400%. The Reddit community he built now brings us leads weekly.

Aditya Nagpal Aditya Nagpal Founder, Wisemonk Read the Wisemonk case study

We launched with a homepage and nothing else. Amit built the search foundation, the landing pages, the blog, the schema. Our domain rating is up 70% and we went from zero AI citations to being quoted by six of the seven AI engines.

Ahad Shams Ahad Shams Founder, HeyOz Read the HeyOz case study

We had multiple pages fighting each other for the same terms. Amit mapped it all out, consolidated what needed consolidating, and rebuilt our service pages. Organic traffic is up 147% and our top three rankings have more than doubled.

Manjunath Thandu Manjunath Thandu CEO, Zivoke Read the Zivoke case study

Who's behind SearchAxe

Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of businesses across 16 industries, from SaaS and AI startups to law firms, clinics, online stores and manufacturers, that want to be the name search and AI engines recommend.

Pricing

Published prices, in US dollars per month. The plan that fits this work is below.

Full Service SEO and AI Visibility

$1,499 per month

Minimum three months

For businesses that want one partner to own search and AI visibility end to end, from the fixes to the monthly report.

  • Everything in SEO Consulting
  • Technical fixes, on-page work and citation-ready pages
  • Link building, brand mentions and entity optimization
  • Monthly reporting on citations, rankings and the leads they drive

Third-party fees, such as editorial or placement fees and paid listings, are paid by you directly.

Questions buyers ask us

Can we compete with Zillow and the other portals?

Not on listing searches, and we won't pretend otherwise. Portals have every listing and years of authority. Where a local brokerage wins is everything around the listing: area guides, selling and relocation questions, market updates and "best agent in [city]" prompts. Portals answer those with generic copy, and AI engines often prefer a local source that knows the market. That is where we put your budget.

Do IDX pages help or hurt indexation?

Usually they hurt when left alone. Most IDX feeds create thousands of near-identical listing pages, many on a vendor subdomain, and sold listings linger. Google spends its crawl on those instead of your area guides. We keep search and saved-search pages out of the index, decide which listing pages stay indexable, and make sure the pages you want found are the ones engines read.

How many area pages make sense?

As many as you can fill with real local data and knowledge, and no more. A guide to an area where your team sells every month, with housing stock, price ranges, commutes and amenities, earns citations. A page for every suburb in the region with the name swapped does not. We start with your strongest markets and add areas when the data supports them, sometimes through programmatic area pages.

Do AI answers matter for relocation questions?

More than for almost any other real estate search. Someone moving cities asks an AI engine what different areas cost, how long the commute is and how to buy before they move, long before they speak to an agent. The answer summarizes the area and often names a local agent or brokerage. A relocation guide built on facts is how your name gets into that answer.

How do you attribute seller leads to search?

We tag every valuation form, contact form, call number and booking link, then tie each lead to the page and channel it came from in your analytics, with AI referrals separated from Google and Bing. If your CRM records listing appointments and signed listings, we connect those too. You see cost per seller lead from search set beside what portals and lead packages charge.

Will the content pass fair housing and MLS rules?

It is written to. Area guides describe places, not people, using housing, prices, transit and amenities from public sources, never who an area suits or which buyers belong there. Listing data follows your MLS and IDX display rules, with the attribution they require, and every page carries your license disclosures. Nothing goes live until your broker or compliance lead signs off.

How long before we see results?

We set a baseline in the first 30 days, covering your market prompts on every engine, rankings and where your current leads come from. IDX and technical fixes ship first, then area guides and agent pages. You get the first full read against the baseline at day 90. We don't promise rankings, citations or lead numbers by any date, because the market and the engines both move.

What does it cost?

We have three monthly plans, from $499 to $1,499 per month. Brokerages with several offices or markets usually need Full Service SEO and AI Visibility. If you want to see where you stand first, our one-time $199 AI Visibility Audit checks what engines say about you in your markets. Portal fees and paid listings stay with you. Every plan is on our pricing page.

Do you need access to our systems?

We need read access to your analytics and Search Console, editor access to your CMS, and settings access to your IDX plugin or vendor so we can control what gets indexed. Read-only access to your CRM reports lets us count listing appointments. We never need client files or transaction records, and your broker approves every page before it goes live.

Let's get your business recommended.

Tell us what you sell, who buys it and where you show up today. We'll reply within one business day with what is costing you leads and what we would fix first.

Schedule a Free Consultation