ChatGPT visibility
A ChatGPT SEO Agency Measured on Signups, Not Screenshots
When a buyer asks ChatGPT for the best tool in your category, it answers from what it learned in training or from a live search that draws on Bing's index. SearchAxe is a ChatGPT SEO agency for funded AI startups that works on both, then tracks the signups ChatGPT sends. For Viggle AI, pages cited in AI answers went from 4 to 279.
Led by the former Senior SEO Manager at Invideo AI. Trusted by Viggle AI, HeyOz, Wisemonk and Monk.
Measured against a fixed baseline on every engagement.
- Viggle AI
- HeyOz
- Wisemonk
- Monk
- Zivoke
- TryScent
Why ChatGPT names your competitor and not you
ChatGPT builds a shortlist from two places. Without search, it relies on what it absorbed in training, so brands the web describes often and consistently come to mind first. With search on, it rewrites the prompt into queries and reads what comes back, so if you're not in those results or on the pages that rank for them, you're not on the shortlist.
What you get from our ChatGPT SEO agency
The work splits along ChatGPT's two modes. Search answers move first, because they follow Bing rankings and the pages that answer the prompt. Training-data answers move slower, because they follow how the wider web describes you, and they only change when OpenAI ships a newer model.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your product, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track citations, rankings and conversions against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Results we can show you
Every engagement is measured against a fixed baseline set before the work started, so the before and after can be checked rather than taken on trust.
Who this is for, and who it is not for
A good fit
Funded AI startups, seed to Series B, whose buyers already ask ChatGPT which tool to pick
- AI tools whose buyers research in ChatGPT before Google
- B2B AI products in crowded shortlist categories
- Startups ChatGPT still describes by an old name or feature set
- Teams seeing chatgpt.com referrals and wanting more of them
Not a fit yet
- Teams that want one good screenshot, not repeatable tracking
- Anyone expecting a guaranteed answer to one prompt by a set date
- Products with no public pages a crawler can read
- Companies whose buyers never research tools in a chat
Other ways teams try to get into ChatGPT answers
| SearchAxe | Prompt tracking tool | PR agency | Generic SEO retainer | |
|---|---|---|---|---|
| Explains why a competitor gets named | Logs the sources behind each answer | Shows the answer, rarely the cause | Not part of the brief | Rarely looks at chat answers |
| Works on Bing as well as Google | Yes, Bing feeds ChatGPT search | Not applicable | No | Google only in most plans |
| Changes the pages and the sources | We ship the fixes | No, software only | Press coverage only | On-site pages only |
| Handles OpenAI's crawlers | OAI-SearchBot and GPTBot checked | No | No | Sometimes, inside a tech audit |
| Runs each prompt more than once | Sampled repeatedly, search on and off | Depends on the tool | No | No |
| Ties answers to revenue | chatgpt.com referrals to signups | Mention counts | Coverage reports | Organic sessions |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Signups and demos attributed The pipeline that search and AI answers drove that month.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your product, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a clear quote for the work.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
We had thousands of pages going nowhere. Amit cleaned that up and rebuilt our landing pages. Our top three rankings are up 362% and our citations across AI engines have grown more than a hundred times.
Nan Ha
Product Growth Lead, Viggle AI
Read the Viggle AI case study
We came to Amit with a good product and almost no search presence. He gave our team a plan we could actually follow. Referring domains are up 183% and our first page rankings have more than tripled.
George Kurdin
Co-Founder, Monk
Read the Monk case study
Our content was getting published but not landing anywhere. Amit reworked how we format it for AI engines and our citations across all seven engines are up over 400%. The Reddit community he built now brings us leads weekly.
Aditya Nagpal
Founder, Wisemonk
Read the Wisemonk case study
We launched with a homepage and nothing else. Amit built the search foundation, the landing pages, the blog, the schema. Our domain rating is up 70% and we went from zero AI citations to being quoted by six of the seven AI engines.
Ahad Shams
Founder, HeyOz
Read the HeyOz case study
We had multiple pages fighting each other for the same terms. Amit mapped it all out, consolidated what needed consolidating, and rebuilt our service pages. Organic traffic is up 147% and our top three rankings have more than doubled.
Manjunath Thandu
CEO, Zivoke
Read the Zivoke case study
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of AI startups.
Questions buyers ask us
Can you guarantee ChatGPT will recommend us?
No, and anyone who promises that is guessing. Answers vary between runs and between users, and OpenAI doesn't publish how ChatGPT picks products. What we can do is raise how often you appear across a fixed set of buyer prompts, measured against a baseline recorded before we start. For Viggle AI, pages cited in AI answers went from 4 to 279.
How long before ChatGPT starts mentioning us?
Search answers move first. ChatGPT fetches results live, so a page that starts ranking on Bing can appear once it's indexed and chosen. Training-data answers are slower, because they only change when OpenAI trains and ships a newer model, on its schedule rather than ours. We read progress at day 90 against the baseline and tell you which of the two moved.
How is a ChatGPT SEO agency different from a normal SEO agency?
Google rankings still matter, but ChatGPT search draws on Bing's index, so Bing carries more weight than most SEO plans give it. The rest is new work: sampling prompts, tracing the sources behind answers, setting rules for OpenAI's crawlers and getting described the same way off-site. We run all of it inside the SEO plan, not as a side project.
If we win in ChatGPT, do the other engines follow?
Mostly, though not evenly. The pages, third-party sources and crawler fixes that get you into ChatGPT answers are what the other engines read as well, so the same work carries across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode and Copilot. Engines often cite different sources for the same prompt, so reports break results out by engine and show where it lands first and where it lags.
Should we block GPTBot?
That's a business decision, and it's separate from search. OpenAI documents GPTBot as its training crawler and OAI-SearchBot as the crawler behind search results. Blocking GPTBot doesn't remove you from ChatGPT search, but blocking OAI-SearchBot can. We check both rules, plus any firewall or CDN setting that blocks them without anyone noticing.
How do you track signups from ChatGPT?
Many clicks from ChatGPT arrive tagged utm_source=chatgpt.com, and others show up as chatgpt.com referrals. We set up a view for both in your analytics, connect it to signups and demos, and add what your sales team hears on calls. Some visits still land as direct traffic with no source, and the report says so rather than guessing.
Why does ChatGPT give different answers each time?
The model varies its wording, search results change, and saved memories and custom instructions shape answers for each user. That's why a single screenshot proves very little. We run each prompt in the set several times in clean sessions, with search on and off, and report how often you appear rather than whether you appeared once.
Which pages does ChatGPT cite for tool questions?
In the shortlist prompts we run, cited sources are usually best-of roundups, comparison pages, review sites, forum threads and vendors' own product pages. The mix differs by category, so we trace the sources for your prompts before deciding what to build. Sometimes the quickest gain is a roundup you're missing from, not another page on your site.
What does ChatGPT SEO cost?
It's quoted after a free consultation, once we know your category and how much needs building. We send a plan and a quote together, and work starts when you approve both. There's no fixed package, because a startup ChatGPT already knows well needs different work from one it has never heard of.
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