AI startup SEO
The SEO Agency for AI Startups, Seed to Series B
You're a funded AI startup, and search engines can't yet tell what category you're in. As an SEO agency for AI startups, we fix the positioning, pages and authority that Google, Bing and AI engines use to decide who gets recommended. Viggle AI went from 4 pages cited in AI answers to 279.
Led by the former Senior SEO Manager at Invideo AI. Trusted by Viggle AI, HeyOz, Wisemonk and Monk.
Measured against a fixed baseline on every engagement.
- Viggle AI
- HeyOz
- Wisemonk
- Monk
- Zivoke
- TryScent
Why AI products get skipped by search engines and AI answers
Most AI startups don't fail in search because of a technical bug. They fail because the site describes the product in words nobody searches, in a category that's months old, against results pages owned by roundups. Fixing that is a positioning and page problem first, and a ranking problem second.
Six things an SEO agency for AI startups has to get right
AI products change fast, launch on young domains and sell into categories still taking shape. These six pieces of work come first because they decide whether search engines and AI answers understand you at all. Everything else builds on them.
Covered on every engine your buyers use
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
- Bing
ChatGPT search and Copilot draw on Bing's index, so Bing rankings feed AI answers. We work on search and AI engines as one program.
How it works
The same four steps on every engagement, with a clear view of what to expect at 30, 60 and 90 days.
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01
Understand
Map your product, buyers, competitors and the prompts and searches that decide your category.
Days 1 to 30. A fixed baseline across every engine and the prompts that matter.
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02
Prioritize
Pick the few moves that will get you recommended fastest and turn them into a focused roadmap.
Days 1 to 30. A focused roadmap agreed, with the first fixes already shipping.
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03
Execute
Do the technical, content, authority and AI visibility work ourselves.
Days 30 to 60. Content, technical and authority work shipping every week.
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04
Improve
Track citations, rankings and conversions against the baseline and keep refining.
Days 60 to 90. A first read against the baseline, then the next quarter planned.
Results we can show you
Every engagement is measured against a fixed baseline set before the work started, so the before and after can be checked rather than taken on trust.
Who this is for, and who it is not for
A good fit
Funded AI startups, seed to Series B, with a product in market and a category search hasn't caught up with
- Generative AI creative tools
- AI agents built for sales, support or finance teams
- Developer tools and AI infrastructure
- Consumer AI apps with a web signup funnel
Not a fit yet
- Pre-launch teams still choosing a category
- AI companies that sell only through enterprise outbound
- Teams that want thousands of AI-written pages fast
How AI founders compare their options for search
| SearchAxe | Generalist SEO agency | Content marketing agency | Growth hire doing SEO part-time | |
|---|---|---|---|---|
| Understands young AI categories | Learned inside an AI company, Invideo AI | Learns your category on your budget | Writes about it, rarely maps demand | Knows the product, not search |
| Handles roundup-heavy results | Own pages plus third-party placements | Mostly blog posts | Thought leadership instead | Rarely has the hours |
| AI crawler and rendering checks | Done in the first month | Sometimes, in a technical audit | Out of scope | Depends on the person |
| Authority for a new domain | Earned links and mentions on cited sources | Varies widely | Guest posts, few links | Little time for outreach |
| What success is measured on | Citations, rankings and signups against a baseline | Traffic | Content published | Whatever the founder asks for |
What you get each month
- Baseline report Where you stand on every engine and in search before any work starts.
- Monthly AI citation and ranking report Citations by engine, rankings and referring domains, read against the baseline.
- Signups and demos attributed The pipeline that search and AI answers drove that month.
- Slack access A shared channel with the people doing the work.
- Rolling roadmap What shipped, what is next and why, updated every month.
- Competitor movement Which competitors gained or lost ground in AI answers and search, and why.
How we get started
From first call to work in progress in three steps.
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01
Book a free consultation
A call about your product, your market and where you stand in AI answers and search today.
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02
Get a plan and a quote
We send a plan for what we would do first, with a clear quote for the work.
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03
Work starts right away
Once the plan and quote are approved, the work starts immediately.
What clients say
Who's behind SearchAxe
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned the company's GEO and AEO programs. Today he works hands-on with a small number of AI startups.
Questions buyers ask us
We launched four months ago on a new domain. Is it too early?
No, but plan for the curve a young domain allows. The first months go on technical foundations, a handful of buyer-intent pages and early mentions on sites AI engines read. HeyOz launched with a single homepage and held page-one positions ten months later. That pace is realistic for a focused program. Rankings in week two are not.
Why does AI recommend our competitors and not us?
Usually because they appear on more of the sources answer engines read, such as roundups, review sites, comparison pages and community threads. Engines also favour pages that state plainly what a product does and who it serves. We test your category prompts across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode and Copilot, list who gets cited for each, and close those gaps first.
Our docs rank better than our product pages. Is that a problem?
Often, yes. Docs attract people already using the product, not buyers comparing tools. We keep the docs crawlable and well linked, then build product, use-case and comparison pages for the questions buyers ask before they sign up. Internal links from your most visited docs pages pass some of their authority to the pages that convert.
How is SEO for AI companies different from SaaS SEO?
Most SaaS playbooks assume an established category with known keywords. AI products often sell into a category that's a few months old, where demand still sits under older problem terms and AI answers form opinions faster than rankings settle. We start from the prompts and searches buyers use today, then build toward the category name you want to own.
Do you only work with generative media startups?
No. What our clients share is stage and problem, not modality. Viggle AI is a video tool, HeyOz makes ad creation software, and Wisemonk is a B2B employer of record platform. If your buyers research by asking AI engines and searching Google and Bing, the work follows the same order. Name the category clearly, build pages that win intent, earn the sources that get quoted.
Why does Invideo AI experience matter for an AI startup?
Amit Malvi spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager. He built and led a 20-person link building team and owned its programs for AI answer visibility. Those are the problems you have now, a young AI category, results pages full of roundups and buyers who ask AI engines first, worked on by someone who faced them from inside an AI company.
What do you need from our team to get going?
A product walkthrough, access to Google Search Console, Bing Webmaster Tools and analytics, and one person who can approve copy quickly. If publishing needs an engineer because the site runs on a custom framework, we agree a release rhythm in the first month so fixes don't wait in a backlog.
Which results can you show from AI startups?
Viggle AI went from 4 pages cited in AI answers to 279, with 362% more keywords ranking in Google's top three. HeyOz went from zero AI citations to 91 and is cited by 6 of 7 major answer engines. Wisemonk's citations across AI answer engines rose 414%. Each figure is read against a baseline set before the work began.
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