Amit Malvi

About Amit

Amit Malvi is the founder of SearchAxe, an SEO and AI visibility agency that works with funded AI startups from seed to Series B. He leads every engagement himself, setting the strategy and reviewing the hands-on work before it ships, and he writes the SearchAxe blog from what that work shows.

Before founding SearchAxe, Amit spent four and a half years at Invideo AI, the AI video platform, rising from SEO Executive to Senior SEO Manager. Over that time he built and led a 20-person link building team and owned the company's generative engine optimization (GEO) and answer engine optimization (AEO) programs: the work of making sure AI engines understood the product, cited its pages and named it when buyers asked for recommendations. Doing that inside a fast-growing AI company taught him what most agencies only read about, from launching pages faster than anyone could audit them to watching AI answers shift week to week.

At SearchAxe he applies the same approach to other AI products. Every engagement starts from a fixed baseline, so results can be checked rather than taken on trust. For Viggle AI, pages cited in AI answers went from 4 to 279 and keywords in Google's top three grew 362%. HeyOz went from no AI citations to 91 and is now cited by 6 of 7 tracked AI answer engines. Wisemonk's citations across AI answer engines grew 414%. Current and recent clients include Viggle AI, HeyOz, Wisemonk and Monk.

His areas of expertise are SEO for AI startups, SaaS SEO, AI visibility, GEO, AEO, link building and brand mentions. He writes for founders, CEOs and marketing leaders at AI startups who want to rank on Google and Bing and get recommended by ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode and Copilot.